The buyer asks
We already carry similar fragrances. What makes yours different?
We answer
Most holiday candles have one scent. Ours have three layers, so the scent changes as the candle burns, and the wooden wick crackles like a fireplace. Other layered candles come in set scents. We also make custom scents that only your store sells.
The buyer asks
What evidence suggests customers would buy this candle?
We answer
Layered candles already sell. WoodWick's layered Trilogy candles are sold at Kohl's and Walmart, and one of them has more than 3,000 reviews on Walmart. Our scents are holiday favorites shoppers already know, like pumpkin spice, gingerbread and hot chocolate.
The buyer asks
Why is your price appropriate?
We answer
Our suggested retail price is $31.99. A Bath & Body Works 3-wick candle is $24.95, and a large WoodWick Trilogy is $34.00. Shoppers get three scents and a wooden wick for less than WoodWick, and your store keeps 50 to 59%.
The buyer asks
You have 30 seconds. Why should we put your candle on our shelves?
We answer
It's three holiday scents in one jar. It sells from October through December. Your store keeps at least 50% at our suggested price. And you can sell a scent no other store has.
Competitor prices and reviews from public store listings, 2026.